BlueMap design is a multi-disciplinary product design firm based in New York City. Founded by Simon Yan in 2001, the firm has gained international acclaim for its signature design aesthetic utilizing simplicity relative to form and function. The firm approaches each project as an individual research study, investigating each client’s brand identity and context, its specific realities, and its potential to stimulate the development of a fresh design language.

With its undertaking of Kodak’s line of cameras and printers, BlueMap set a new standard in product design that is characterized by clarity of distribution, elegant proportions, deliberate renderings of form and structure. This highly publicized project with Kodak followed other projects to enhance Kodak’s brand identity.

Product design has been central to the practice since its inception. Although the expertise and passion for structural packaging have led to numerous projects with Bissell, Bristol Myers Squibb, Coleman, and Pepsico. BlueMap’s work characterizes a stylish but serious, something not just of whim and fancy, but clear in its purpose and playful in its execution.

BlueMap’s product design goes beyond removing buttons, slimming down screens, and shrinking interfaces to fit into the palms of our hands. The firm examines ways to break free from the intimidating complexity of today's technology and the frustration of information overload. BlueMap’s design style is typified by simplicity, honesty and respect for function, utility and durability over surface embellishment. BlueMap doesn’t see simplicity as cheap or single-function, but rather elegant and easy to use.

BlueMap has won numerous design awards including the prestigious IDEA Award for 2006.