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NYC Taxitop Display   Kodak EasyShare V-550

Good Design Award, 2011
IDEA Award finalist, 2011

Taxi-Top Advertising proves “Less is More”
Show Media and BlueMap Design­ packed advanced technology into this new taxi billboard design to provide better image quality and at the same time, a more environmentally responsible advertising medium.
This new billboard design enables:

  • advertisers to take advantage of crisper and flatter images
  • target audiences to see a clear, effective movie screen like image
  • cab searching pedestrians to view a stronger more legible cab availability status and medallion number
  • better fit, easier installation and lower maintenance on all taxi types and brands

Superior quality graphic output is the result of a new generation LED backlighting system which provides brighter light and lower energy consumption and the utilization of effective, digital graphic reproduction processes.  Harmonized Design/Engineering allows all generated light to be concentrated exclusively on advertising and functional communications. The aluminum frame size, shape and angle maximize billboard space and pedestrian viewing to provide advertisers more visibility and effectiveness for their money.   The result is a flat panel graphic illuminated with precision to focus the viewer on the message.

Designed to easily fit and quickly install on all vehicle roof lines, this billboard has fewer parts and lighter weight, recycled and recyclable aluminum and plastic materials. It also weighs 30% less than the previous model - which translates to improved fuel, material and labor economies. The narrower frontal profile of the design, integrates Billboard, Medallion and Duty Status communication into one unit, reducing aerodynamic drag/wind resistance, fuel costs, and production logistics.  The assembly configuration and material choices will withstand the coldest winter nights and the hottest summer days, that in the past, resulted in many units bound for a landfill.

Addressing the various and conflicting parameters and requirements of a design program, and converting them into a cohesive solution, is the type of success story blueMap constantly strives to achieve.