Zu Zu’s Petals is a forward-thinking attempt to revolutionize the way we perceive personal data management. Its organic form and intuitive interface make Zu Zu’s Petals natural and easy to use, thus posing a vigorous challenge to the box-like form prevalent in today’s handheld consumer product market.

In designing the device, it was the team’s strong belief that too many electronic products have a short lifespan, and that it was their responsibility to demonstrate a feasible alternative. The team took a cue from nature, and strove to create a product that, like a plant, would grow with you as our needs change over time.